DEALERSHIP - PRIVACY POLICY

Updated: December 31, 2025

OUR APPROACH TO PRIVACY

We are committed to protecting the privacy of your personal information (Personal Information or PI) and the responsible use of that information to deliver personalized, relevant content to our customers. This Privacy Policy applies to this website or mobile application and the websites and mobile applications that display this Privacy Policy (collectively, Sites). We may also operate additional websites or mobile applications that are governed by their own privacy policies.

This Privacy Policy describes our policies and procedures for the collection, use and disclosure of your information and data on these Sites and the services available through them (Services).

Our Sites also contain a link to our Website Terms of Use which govern your use of these Sites and the Services available through them. You understand that by using these Sites or Services you agree to the terms of both this Privacy Policy and the Website Terms of Use.

INFORMATION WE COLLECT

The Personal Information we collect may include:

• Your contact information (name, postal address, email address, phone number)
• Information you provide when communicating with us via email, mail, call, chat or text
• Vehicle information (sales and service history, vehicle payments, VIN, mileage)
• Information required to process finance/loan applications (driver’s license, insurance policy numbers, Social Security number, financial and credit-related information)
• Payment information to process sales and service transactions
• Online activity and personal preferences when using our Sites and Services
• Social media details and other information you choose to share
• Technical data such as IP address, browser type, device type, pages visited, geolocation, date and time of visit

HOW WE COLLECT INFORMATION

• Information you choose to provide through our Sites or Services
• From our affiliates
• From automotive manufacturers
• From subcontractors, vendors and third-party providers (Suppliers)
• Automatically from devices used to access our Sites and Services
• Through communications via email, mail, phone, chat or text (which may be retained)

HOW WE USE YOUR INFORMATION

• Provide Services to you
• Respond to inquiries
• Customize content and ads
• Promote and market Services
• Advertise on third-party websites
• Process transactions and payments
• Facilitate vehicle financing or leasing
• Operate and analyze our business and Sites
• Improve quality of Sites and Services using aggregated data
• Respond to legal claims and litigation

We do not engage in profiling that produces legal or similarly significant effects.

WHO WE SHARE YOUR INFORMATION WITH

• Affiliates
• Automotive manufacturers
• Suppliers providing services on our behalf
• In connection with acquisitions or asset sales
• As required by law

We do not sell your data.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent will not be shared with third parties.

EXTERNAL LINKS: DATA USE BY THIRD PARTIES

Our Sites may contain links to third-party websites. Once you leave our Sites, we are not responsible for information collected by those sites. Third-party advertising programs may also collect information subject to their own privacy policies.

COOKIES, TRACKING & ANALYTICS

We use cookies, tracking pixels and web beacons to collect information and enhance your experience. You may disable cookies in your browser settings, but some Site features may not function properly.

Some browsers offer a “Do Not Track” feature. Because there is no accepted standard for DNT signals, we do not currently respond to them.

HOW WE PROTECT YOUR DATA

We implement safeguards consistent with federal and state laws, including updated FTC Safeguards, to protect your Personal Information. However, no method of transmission or storage is completely secure.

DATA RETENTION

We retain Personal Information only as long as necessary for the purposes described in this policy and as required by law.

OUR POLICY TOWARDS CHILDREN

Our Sites are not intended for children under 13. We do not knowingly collect Personal Information from children without verifiable parental consent.

JURISDICTIONS

Personal Information is collected and used within the United States. We make no representation that this Privacy Policy complies with foreign laws, including the GDPR.

COMPLIANCE WITH LAW ENFORCEMENT

We may disclose information as necessary to comply with legal obligations, subpoenas, protect rights, or prevent unlawful activity.

CORPORATE TRANSFERS

In the event of a merger, acquisition, or other corporate transaction, your Personal Information may be transferred as part of company assets.

CHANGES TO OUR PRIVACY POLICY

We may update this Privacy Policy at any time. Continued use of our Sites constitutes acceptance of the updated policy.

STATE PRIVACY LAWS

Residents of California, Virginia, Colorado, Connecticut and Nevada may have additional rights, including:

• Right to know how data is collected and used
• Right to access and correct information
• Right to opt-out of sale or targeted advertising
• Right to deletion (subject to legal exceptions)

To exercise your rights, please contact us as described below. Identity verification may be required.

COMMUNICATIONS / SMS / TEXT MESSAGES

By providing consent, you agree to receive marketing, informational, or transactional messages from us. Message and data rates may apply. Consent is not required for purchase.

Messages may be recorded or monitored. You may opt out at any time by replying STOP.

OPTING OUT

• Unsubscribe from emails using the link provided
• Request postal removal via contact section
• Reply “STOP” to text messages
• Adjust browser or ad settings

HOW TO CONTACT US

Email: privacy@datadrivenholdings.com
California Residents Toll-Free: 1-888-565-6043